LEBEC Founder & CEO Alix Lebec joined the Decididas Summit in Mexico City—a powerful two-day forum designed to elevate women’s leadership and accelerate inclusive economic growth across Latin America. Hosted by Decididas co-founders Bárbara Arredondo Ayala, Karina Ojeda Valle, and Olga Segura, the summit convened leaders across politics, finance, media, the environment, and entrepreneurship to spotlight the critical role of women in decision-making spaces.                                                                   

Alix participated in two dynamic panels, sharing insights on how catalytic philanthropy and innovative finance can unlock scalable solutions for people and planet, while also highlighting the essential role of storytelling and media in driving behavior change and shaping cultural norms.

Founded in 2018, Decididas is a platform that blends content and experience to provide practical tools, amplify transformative ideas, and promote gender equity. Their mission is to contribute to gender equality, boost women’s economic growth, defend the planet, and foster partnerships to achieve these goals.

The 2025 Summit, presented by Mastercard and supported by CIBANCO, tackled some of the most pressing barriers facing women in Mexico today—from limited access to financing and formal credit to the gender gap in  entrepreneurship. With only 15% of businesses in Mexico founded by women (well below the 48% regional average), the summit underscored the urgent need for inclusive financial systems and structural change.