Tara Jafarmadar oversees Lebec’s sustainable finance strategy and workstream, working with corporate clients and institutional asset owners and managers. This includes helping clients identify how they can accelerate their sustainable finance objectives using every capital tool in the toolbox, and utilizing Environmental, Social, and Governance (ESG) as a critical investment decision-making framework and tool to mitigate risk, and prioritize long-term resilient investments that generate value. From ESG policies to integration plans, materiality assessments, research and data analysis, and sustainable finance strategic roadmaps at the intersection of impact investing and philanthropy, Tara and the Lebec team help clients on their sustainability journey. In addition to Lebec, Tara is the founder and CEO of Baobab, a tool that helps businesses seamlessly develop and manage their ESG strategies.

Prior to building Baobab, Tara worked at Google, leading innovative sustainable infrastructure pilots for the company’s real estate organization. She specialized in biodiversity, circularity, and water resiliency efforts. During her time at Google, she also worked with company executives in developing and operationalizing their global real estate strategy. Prior to that, she worked as a deployment manager and Google Fiber, leading city-scale build-outs of high-speed internet infrastructure across the mid-western US.  

Tara is a civil engineer by profession, a LEED Accredited Professional, and a certified Project Management Professional (PMP). Tara received her Master’s degree in Engineering for Sustainable Development from the University of Cambridge and her Bachelor of Science in Civil Engineering from Florida International University.  

During her free time, Tara leads the mentorship program for Women in Cleantech and Sustainability. She also has a deep passion for sustainability in the built environment and the circular economy. Tara is a OnDeck and StartingBloc Fellow. She is an avid reader, scuba diver, and dog mom. 

Linkedin